How to create an unforgettable experience
Led by New York based experience designers N. D. Austin and Ida Benedetto, founders of Wanderlust Projects, Mesa&Cadeira created Room 186: an experience that took place on August 20th, 2013, at the love motel Ele&Ela, in São Paulo.
Without official authorization (trespassing is an important part of the Wanderlust methodology), we occupied 10 of the love motel's rooms.
Five of the suites were used as waiting rooms for the guests, who went through the experience individually, while four were completely transformed by the group around the table – the experience consisted in a journey through all of them. The last room - number 186 - was used by the group of participants as their headquarters.
To develop and execute an immersive and non-conventional experience in a love motel.
Everything was made in less than a week by the group around the table, from the research to the concept, the selection of work, to creating a space that translated this brand.