We created a map that showed Natura's internal and external key collaborators, their roles and how they were connected to each other in the 3 different territories that formed the company's new marketplace. Although the maps are still confidential, a single week around the table was enough to enable Natura to start testing fundamental features in its commercial model, immediately after the wrap up of the Mesa. After nine months running on a test market, rede.natura.net was launched to the public, using a lot of the decisions we made during Mesa.
To map the connections and design a model that would guide the interactions between Natura's internal and external key collaborators in the new marketplace.
Around the table, we created a financially sustainable, globally scalable and efficient solution to get Brazilian kids and their communities involved in sports.