We prototyped a website featuring connectivity services that consumers will have access to, once they connect their smartphones to FIAT cars. Because hardware and software represented different engineering solutions, they were being treated as different products inside FIAT.
During the Mesa, the importance of marketing them together as one full connectivity solution - that allowed for a much more powerful communication strategy - became clear to the company.
Launched at the AutoShow 2014, Uconnect Mobile offers several applications that connect your car's information to your phone.
To create and launch a platform where the customer can sample and acquire current and future connectivity services, considering data that FIAT can extract from the car and available market applications We need to bring answers regarding business models and the way we'll communicate these services, which will be presented at the 2014 AutoShow.
The duo behind a few of the most memorable happenings in the world (they are the minds behind the Water Tower Bar in NYC, for example) executed their first experience in Brazil together with Mesa&Cadeira.