Samsung: Agents of Change
On November 4th, 2014, a group formed by 12 brilliant professionals in their fields gathered around a table to work on a mission: to release a video manifesto representing their beliefs on how and why the products that were being launched by Samsung impacted the world around us.
Inspired by the use of the Galaxy Note 4, the smartwatch Galaxy Gear S, the earphone Gear Circle and the Gear VR, the group conceived and produced footage material in 12 hours. The first image was recorded at 7am. At 7pm of that same day, the video was presented to hundreds of journalists at an event held at the Hospital Matarazzo, in São Paulo.
Titled as Agents of Change, this film project is a partnership between CUBOCC and The Kumite.
To launch, at 6:18pm, a video that gathers all beliefs from this group (composed by a few of the most talented Agents of Changes of their generation) on why and how the 4 products at the center of this table will impact the way we live, work and relate to each other and the world around us.
Everything was made in less than a week by the group around the table, from the research to the concept, the selection of work, to creating a space that translated this brand.
Since 2012, the Dutch artist Berndnaut Smilde has been working on artificially recreating rainbows. In May 2015, he created the first one onto a landscape, in the middle of downtown São Paulo.